The Ayush Ayurvedic Science Centre is an initiative launched by Hindustan Unilever Limited, under the Ayush brand.

Aims:
The "Ayush Ayurvedic Science Centre", has been formed to promote and nurture an appreciation and understanding of the scientific truths of Ayurveda, and their application in a holistic way of life.

This center focuses its efforts on creating a platform for scientific enquiry of Ayurveda, and disseminating this knowledge through collaborations with leading national and international scientific, Ayurvedic and medical experts and institutions.

HUL has now decided to participate in furthering the cause of ‘Ayurveda’ in India and abroad, through the launch of the "Ayush Ayurvedic Science Centre" which will focus on spreading the message of the benefits of the holistic Ayurvedic way of life. This is critical at a time when there is worldwide interest in alternative medical sciences and Ayurveda is definitely one of the oldest, proven and holistic science of health and well-being.

   
  Association:
 
Ayush Ayurvedic Science Centre has a strong association with The Arya Vaidya Pharmacy (AVP), Coimbatore, which is one of India’s oldest Ayurvedic institutions. AVP endorses the Ayush brand, which stands for the “Truth of Ayurveda with the Proof of Science”, and also partners HUL in the Ayush Therapy Centre initiative, which endeavors to provide a holistic experience of Ayurveda.